A Better Understanding on Perfumes
A Better Understanding on Perfumes
According to Marian Bendeth, a widely known fragrance expert, “fragrance speaks the loudest on a subliminal level.” Yes, her words will be useful in a perfume ad, but still, her statement is true. There is science behind the connection between perfumes and their wearers.
So, if you’re interested in learning what your fragrance says about you, by all means, please read on!
Fourteen years ago, Richard Axel and Linda Buck were given the Nobel Prize because of their study on our sense of smell. Their research was made up of many medical terms. However, the conclusion was that they had scientific proof that fragrances can stimulate the human mind, balance, and change the emotional state.
Four Factors That Compel People to Buy Perfumes
Perfumes may be able to influence our minds and emotions, but not all of them will have the “connection” between their wearers. This is why you must know which perfumes speak a lot to you.
The first factor is that women are mostly drawn to the fragrance, while men are attracted to the image, especially those glass perfume bottles.
The second factor that pushes women to purchase perfumes is the emotional reaction to the aroma. Scents have time-traveling inclinations, provoking either past happy memories or triggering a future vision of the person. In many cases, women who daydream when purchasing perfumes will usually imagine a better version of themselves in the future.
The third factor that will invite people to purchase is the image of the perfumes. Most of the time, people are captivated with scents inside glass perfume bottles. When buying, people usually consider the entire packaging: the scent, the unique design, the bottles, the ad, and of course, the celebrity or famous personality endorsing the perfume.
The fourth factor is the ingredients – the main reason why you fell in love with your perfume in the first place. Experts continue to study whether we’re attracted to the olfactory combination of the ingredients, or to a single element that finds its way to our brains and hearts.
Choosing Perfumes for Others
According to research, people unconsciously prefer scents that are quite the same with their biological trademark fragrances. Hence, even when people think that a woman may love this particular perfume because ‘it is so her,’ when they select the aroma, these people are subconsciously saying to her that she must smell like herself.
What Your Perfume Is Saying About You
Paul Jellinek, a famous author, said that certain scents and ingredients could change a person’s mood. His research was based on the four elements, causing him to publish the research on fragrance and mood.
The sweet, sensual, earthy, and caramel scents and ingredients represent the EARTH. These scents nurture and comfort the person wearing them.
The soft, delicate, floral, and rosy scents represent WATER. The author believes that these scents are capable of relieving stress and anxiety, as well as promote mental stability.
The warm, rich, fruity, and spicy components represent FIRE. They are believed to reinvigorate and uplift the wearers.
The fresh, citrus, coniferous, herbal, and green ingredients that are the core of the fragrance represent AIR. Jellinek said that these fresh elements support the wearer’s mental and cognitive activities.
Jellinek and Tisserand, a leading expert in aromatherapy, suggest that introverts and people who are emotionally stable are more attracted to selecting floral oriental scents. On the other hand, those who are extroverts and emotionally stable prefer fresh woody scents. Women who are emotionally doubtful prefer fresh floral perfumes. They’re so attached to their families and children, and they can be moody and intuitive.
Something Doesn’t Smell Right
Parosmia is a medical illness involving the sense of smell, particularly the idea of fragrances that aren’t there. The people who have this disorder will experience the Scented Fata Magnata often, which is a hallucination of a scent.
Also, even though most of us have blind spots in the olfactory area, which means we cannot comprehend certain smells, there are others who can’t comprehend a single aromatic ingredient at all. However, many of them still prefer to use perfumes, most likely depending on others to choose the fragrances for them.